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Peer over the shoulder of that person fiddling with an iPhone. Chances are they're doing something other than making a phone call.
They may be playing a game like Tetris or trading stocks through TD Ameritrade (AMTD). They may even be conducting serious business, with a mobile version of Salesforce.com's customer-management software. The possibilities grow by the day: Since Apple (AAPL) began letting outsiders offer software for the iPhone six months ago, more than 10,000 apps have been created.
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