Wednesday, October 22, 2008

Too small to fail

by Seth Godin

One secret of being a large financial institution is that you can take huge risks because you're too big to fail. If you hit craps and lose it all, don't worry, because you'll get bailed out.



One secret of 'small is the new big' thinking is that you won't fail and you can't fail and you don't need to worry about a bailout. Not because you're small in headcount or assets, but because you act small.

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