Digital animals rule toy fair

Feb. 20 - A life-like golden retriever that responds to touch and your command was one of the highlights at this year's American International Toy Fair. Elmo made a return appearance in a new form involving story-telling. Toymakers invested in sophisticated technology to integrate the analog and digital worlds.




Speakers:
* Jim Silver, Editor in Chief, Toy Wishes Magazine
* Al Verrecchia, President & CEO, Hasbro
* Neil Friedman, President, Mattel Brands

Diane King reports from New York.Reuters Video