Thursday, October 16, 2008

Verdict: The Final Presidential Debate

With a more polished, controlled performance than John McCain's in the last Presidential debate, Barack Obama displayed strong leadership, says CCL's Bill Gentry

By William A. Gentry, PhD

The Oct. 15 Presidential debate offered one last big opportunity for John McCain and Barack Obama to prove their mettle and win over voters in this hotly contested election. Since the first debate last month (BusinessWeek, 9/29/08), I have been paying close attention to each candidate's nonverbal communication, which accounts for as much as 93% of the message actually received by viewers. Nonverbal signals include everything from facial expressions, tone of voice, distance, and posture, to use of time, eye contact, and the ability to take turns in conversation.


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